Mind the Gap: Website Prototype Design

Mind the Gap: Website Prototype Design

Ally Financial Inc., is an American financial holding company headquartered in Detroit.  The company provides a range of financial services including auto financing, corporate financing, insurance, and online banking. Ally is one of the top auto lenders in the U.S. by volume.

Did you know that 4 out of 5 Americans cannot afford an unexpected $400 expense? Ally Insurance products cover a wide range of unexpected vehicle related expenses. One of these products is called GAP Insurance. If a driver has negative vehicle equity, and if the vehicle is a total loss due to a collision or natural event, GAP Insurance covers the difference between what the insurance company pays, and the outstanding balance that is owed on the car loan. The value can range from hundreds, to tens of thousands of dollars.

The project team will design a dynamic and intuitive website prototype that explains, automates and streamlines the claim process, making it easier than ever to do business with Ally.

MDP Students Kelli and Keifer from the 2017 MDP team completed an internship at Ally in downtown Detroit.

More Information


Students who successfully match to this project team will be required to sign the following two documents in January 2018:

Click here to view Student IP Agreement

Click here to view NDA

How to Apply

Project Features

  • Skill level All levels
  • Students 5-7 Students
  • Likely Majors A&D, BBA, CS, SI
  • Course Substitutions Honors, SI, SI PEP, CS, A&D Elec
  • IP & NDA Required? Yes
  • Summer Opportunity Internship Guaranteed
  • Programming (3 Students)

    General interest and skills in programming. Key skills: JavaScript, CSS, HTML

    • Likely Majors: CSE/CS-LSA
  • UX/UI (1 Student)

    UI/UX Design, usability studies, graphic design experience/interest desirable

    • Likely Majors: SI, A&D
  • Backend Programming (1-2 students)

    Basic database design (Oracle), General interest and skills in programming

    • Likely Majors: Any

Sponsor Mentor: Lauren Redd
Project Delivery, Ally Financial – Insurance Operations
Lauren Redd is a member of the Project Delivery Team at Ally Insurance. She ensures the appropriate stakeholders are engaged to ensure project requirements are completed in an efficient and timely manner. Lauren began her career at Ally 3 years ago in a Dealer Products and Services rotational analyst. During her time at Ally, Lauren has served on many special projects that were implemented to launch new products, increase revenues, and build new customer relationships. Lauren has actively supported efforts needed from Insurance Operations Product Configuration, Data Governance and Direct to Consumer Management teams. Lauren holds a BA Finance Degree from Michigan State University. Lauren’s professional career includes experiences in both Automotive and Banking Industry of Financial Services. Prior to joining Ally, Lauren worked for Comerica Bank.
Executive Sponsor Mentor: Kirsten Elsworth
Director of Analytics & Data Management, Ally Financial – Insurance Operations
Kirsten Elsworth is the Director of Analytics & Data Management for the Insurance Division of Ally Financial. She started her career as an actuarial intern, trading in math books for a love of data. With a BS in Applied Technology from Eastern Michigan University, Kirsten has been able to apply the rigor of her mathematics and data management background, with a practical, logical approach to solve various problems across the organization. Her team would tell you that she is the self-proclaimed, ‘World’s Greatest Analyst’, as she thoroughly enjoys the moments when she gets to dig-in and help solve a tough problem. She has designed and implemented multiple reporting and data warehouse solutions, including a $12M Global Data Warehouse. In her current role, Kirsten acts as the Insurance Business Lead for Data Governance, while continuing to grow an analytics team that collaborates across all areas of the organization.
Faculty Mentor: Amir Kamil
Lecturer III, Electrical Engineering and Computer Science
Amir Kamil is currently doing research with the Computer Languages and Systems Software group at Lawrence Berkeley Lab. His work involves programming models, program analysis, languages, and compilers for parallel computing.