Financial Services Web Portal Design for Micro-Employers
Principal aims to change how small business owners are able to help their employees save enough and protect enough to live their best lives. Students on this team will enable that through the development of a new product and website focused on the needs of small business owners.
Principal is well known in the financial services industry for serving small to mid-size employers. Micro-employers (fewer than 10 employees) represent a subset of small employers that has traditionally been underserved in retirement and insurance services. Micro-employers have a different set of support needs as they typically do not have dedicated HR/benefits managers and frequently do not have an advisor. Principal is excited to learn how to better serve this segment. Supported by the IT, business development, strategy, and marketing departments, the student team will create a polished proof of concept website directly addressing the needs of micro-employers for information, advice, and support, as well as collecting initial feedback from customer focus groups.